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Hyundai Philippines as one of the market leaders

The automotive industry is just a small one and populated by a few players. And one of the well-known players in the industry is Hyundai Philippines.

This is also considered as one of the market leaders in the country. The official distributor of Hyundai vehicles in the country is the Hyundai Asia Resources, Inc or the HARI. It was in August when Hyundai made its move in the country and this was the time when the company was incorporated. Under the said agreement the HARI was given the exclusive distributorship of the Hyundai passenger cars and its light commercial vehicles. And by December of the same year, the company has appointed its first set of dealers.

The list of dealers for the company in 2001 includes;

. Hyundai E. Rodriguez Sr
. Hyundai Quezon Avenue
. Hyundai Cebu
. Hyundai Pampanga

The company started with these four companies and went on to become one of the bigger players in the industry. By 2007 the original four dealerships of Hyundai has grown to 31 dealerships and the whole Hyundai company in the country features superior customer service and offers its customers with Hyundai Mobis parts and special attention to the service tools. The company also offers warranty, technological support and of course, first class services to its clients. Hyundai in the Philippines promotes and cultivates the global image of Hyundai and the name of the company has become linked to the brand's CRDi which is the Common Rail Direct Injection Diesel engine. This type of engine was first introduced in 2994.

Right now, HARI offers its Filipino costumers with a number of choices and some of the popular models in the country include Hyundai Grand Starex, Santa Fe, Tucson, Veracruz, Getz and Accent.

Hyundai Grand Starex

The Starex is considered as a multi-purpose vehicle and this was designed and manufactured for the Philippine, Korean and the European markets. The vehicle is available in many configurations like a mini-van, mini-bus, van, pick-up taxi or even an ambulance.

Hyundai Santa Fe

The Hyundai Santa Fe has a quality reputation and as a matter of fact, the Santa Fe in the United States was cited as the 'top pick' for 2008 by Consumer Reports. Consumer Reports is an influential automotive publication and it bases its picks based on road tests and predicted safety and reliability. This was introduced in 2001 as the brand's first SUV. This has been one of the best-selling models under the Hyundai line-up. The company has eve have some trouble supplying consumer demand in the US.

Hyundai Tucson

The Tucson is a compact cross-over SUV from Hyundai and this was in production by the global Hyundai since 2005. This SUV shares the Elantra platform and this is slotted just below the Santa Fe line-up. The Tucson is known the world over, thanks to the SUV's striking balance of comfort, space and price.

Hyundai Veracruz

The name Veracruz is taken from a town in Mexico and this model continues the Western theme that was adopted by the company. This model officially went on sale in March 2007.

Hyundai Getz

The Getz is a super mini car that is produced by Hyundai. This is sold in many parts of the world, except in the US and Canada. The Getz is available in three and the five door hatchback body styles and also available in the 4-speed automatic transmission and the 5-speed manual transmission.

Hyundai Accent

This is a sub-compact car by Hyundai and marketed by Chrysler too as the Dodge Altitude.

Right now the Hyundai in the Philippines is in a great position and the HARI is now considered as one of the fastest growing auto companies in the country. The company now boasts around 32 dealerships. The company has also won a number of awards and some of the awards won by Hyundai Philippines include;

. Hyundai Asia-Pacific Distributor of the Year, 2005 and 2006

. Hyundai's DEP Dealer Enhancement Program Capital of the World

The company is also recognized for its efforts outside its traditional business. Hyundai Philippines has been active in valuing entrepreneurship and in valuing the Filipino businessmen thru its many programs like the PRO Negosyo Movement.





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